Senco Gold Limited | Globe Capital Market LTD.
Senco Gold Limited
Price Band
₹301 to ₹317 per share
IPO Issue Period
Jul 4, 2023 to Jul 6, 2023
Issue Size
₹405.00 Cr
Face value
₹10 per share
Fresh issue
₹270.00 Cr
Offer for sale
₹135.00 Cr
Minimum Shares for Retail
Listing on
Issue Type
Book Building
Registrar to the Issue
Kfin Technologies Limited
Tentative Listing Date
Friday, 14 July 2023

Incorporated in 1994, Senco Gold Limited is a pan-India jewelry retailer. The products are sold under its brand name “Senco Gold & Diamonds”.

Senco Gold primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. The company also offers costume jewelry, gold, and silver coins, and utensils made of silver.

With a catalog of more than 108,000 designs for gold jewelry and more than 46,000 designs for diamond jewelry, the company offers a variety of designs of handcrafted jewelry, most of which are designed and manufactured in-house in collaboration with over 170 skilled local craftsmen in Kolkata and across the country. As on March 31, 2023, the company has a team of 20 designers. The company also manufactures machine-made lightweight jewelry in gold and diamonds and source jewelry from third-party vendors.

Through its Everlite (lightweight jewelry), Gossip (silver and fashion jewelry) brands, and Aham collection (jewelry for men) jewelry collections the company aims to cater to the younger generation and the ‘upwardly mobile’ of India by building brands focused on jewelry of smaller average ticket size. The company’s D’Signia Showrooms and Vivaha collection aim to cater to customers seeking heavier or premium designer jewelry or a more premium jewelry retail shopping experience.

Their standard showrooms have an Average Ticket Size of ~₹ 48,000.00, D’Signia Showrooms have an Average Ticket Size of ~₹ 51,000.00 and Everlite Showrooms have an Average Ticket Size of ~₹ 29,000.00, each for the Fiscal 2023.

The company has over 136 showrooms which have a total area of approximately 409,882 sq. ft. It includes 70 company-operated showrooms and 61 franchisee showrooms spread across 99 cities and towns over 13 states across India.

For year/ period ended ( in Cr.)

H1FY22 FY21 FY20
Total Revenue
Profit After Tax


  1. Funding working capital requirements of the company, and
  2. General corporate purposes.
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