R K SWAMY Limited | Globe Capital Market LTD.
R K SWAMY Limited
Price Band
₹270 to ₹288
IPO Issue Period
Mar 4, 2024 to Mar 6, 2024
Issue Size
₹423.56 Cr.
Face value
Fresh issue
Offer for sale
₹250.56 Cr
Minimum Shares for Retail
Listing on
Issue Type
Book Building
Registrar to the Issue
Kfin Technologies Limited
Tentative Listing Date
March 12, 2024

SBI Capital Markets Limited
Iifl Securities Ltd
Motilal Oswal Investment Advisors Limited

R K Swamy Ltd. (RKSL) is one of the leading integrated marketing service groups in India, offering a single-window solution for creative, media, data analytics and market research services. (Source: CRISIL Report).  It is ranked 8th in terms of estimated operating revenue among the integrated marketing communications services groups operating in India (Source: CRISIL Report). It offers a comprehensive range of services in the following interrelated and complementary business segments:

(i) Integrated Marketing Communications, (ii) Customer Data Analytics and Marketing Technology (“Customer Data Analytics and MarTech”); and (iii) Full-Service Market Research (including customer experience measurement) and Syndicated Studies (“Full-Service Market Research”). (Source: CRISIL Report).

It has a track record of over five decades, and have been serving leading companies such as Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, Dr. Reddy’s Laboratories Limited, E.I.D.– Parry (India) Limited, Fujitsu General (India) Private Limited, Gemini Edibles and Fats India Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company, Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB Industries Limited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit of Eicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and Union Bank of India.

RKSL is a data driven integrated marketing services provider and all segments of its business use digital initiatives extensively. During Fiscal 2023 and the six months ended September 30, 2023, it released over 818 and 438 creative campaigns, respectively on behalf of clients across various media outlets, handled over 97.69 and 140.05 terabytes (cumulatively for Fiscal 2023 and the six months ended September 30, 2023) of data and has conducted over 2.37 million and 1.44 million consumer interviews across quantitative, qualitative and telephonic surveys. It aims to provide the highest levels of professional service to meet the continuous needs of its clients and aim to continue growing capabilities with an unyielding focus on the needs of its clients.

Its solutions and offerings are serviced by over 2,533 employees spread across 12 offices and 12 field locations across twelve cities, across its three business segments. Driven by clients’ continuous demand for more effective and efficient marketing services, the company strives to pursue a contrarian strategy by providing a wide range of advertising and marketing services under a unified management.

The Integrated Marketing Communications business segment includes: (a) creative and digital content; (b) media (including digital); (c) events and activation planning, buying and executing; and (d) others including public relations, social media management, pharmaceutical communication.

The Customer Data Analytics and MarTech business segment includes: (a) customer data analytics; (b) delivery and management of customer experience; (c) online reputation management; (d) campaign management, campaign tracking; (e) customer relationship management tools; (f) customer insights, dashboards; (g) sentiment analysis; and (h) loyalty program management.

One of its subsidiaries, Hansa Customer Equity was set up to address this need and has now been recognised among the top 10 groups within the Customer Data Analytics and MarTech services segment providing integrated marketing solutions and is a key player in the industry.

The Full-Service Market Research business segment includes: (a) customer/ audience segmentation; (b) consumer surveys; (c) customer experience measurement; (d) brand equity and customer satisfaction indices and (e) consumer intelligence.

RKSL’s Integrated Marketing Communications business uses the ‘R K Swamy’ as well as the ‘Hansa’ brands. Its Customer Data Analytics and MarTech and Full-Service Market Research disciplines are offered under the ‘Hansa’ brand.

As of September 30, 2023, it employed 1,645 full-time employees and 2,533 people overall in all its activities including Full-Time Employees (FTE), third-party field executives, Customer Experience and CATI service providers. The Company has employed 889 third party Customer Experience Centre and CATI employees on contractual basis during the six months ended September 30, 2023.

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