Ethos Limited | Globe Capital Market LTD.
Ethos Limited
Price Band
Rs. 836 – 878
IPO Issue Period
May 18, 2022 to May 20, 2022
Issue Size
Rs. 472.29 Cr.
Face value
Rs. 10 /-
Fresh issue
Rs. 375.00Cr.
Offer for sale
Minimum Shares for Retail
Listing on
Issue Type
Book Building
Registrar to the Issue
KFin Technologies Limited
Tentative Listing Date
May 30, 2022
Not More than 50% of the offer
Not less than 15% of the offer
Not less than 35% of the offer

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Ethos Limited is the largest luxury and premium watch retailer in India. The company delivers premium luxury watches through websites, social media platforms and physical stores. Ethos Limited operates on an omnichannel model and allows customers to order products either offline or online and have the flexibility of buying products at one store and returning at another or browsing product catalogues and placing orders online with doorstep delivery.

The company’s watch portfolio has 50 premium brands including Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, H. Moser & Cie, Rado, Longines, Baume & Mercier, Oris SA, Corum, Carl F. Bucherer, Tissot, Raymond Weil, Louis Moinet and Balmain.

The company has 50 physical retail stores in 17 cities in India including New Delhi Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Chandigarh, Ahmedabad, Jaipur, Lucknow, Gurgaon, Guwahati, Ludhiana, Nagpur, Noida, Pune and Thane. Ethos Limited has 7,000 different premium watches and 30,000 watches in stock at any given time.

As of December 31, 2021, the company’s website had 21,844,216 visitor sessions

For year/ period ended ( in Cr.)

H1FY22 FY21 FY20
Total Revenue 418.59 386.57 457.85
Profit After Tax 15.99 5.79 -1.33
EPS 8.74 3.15 -0.75
OPM (%) 5.16% 2.09% 0.43%
PATM (%) 3.82% 1.50% -0.29%
  • Access to a large base of luxury Customer.
  • Deep understanding of digital and Omnichannel commerce.
  • Strategically located and well-invested store network with an attractive in-store experience.
  • Strong and long-standing relationships with luxury watch brands and luxury groups.
  • Leadership position in an attractive luxury watch market.
  • Experienced and committed management team with a proven track record.
  • Repayment or pre-payment, in full or in part, of all or certain borrowings availed by our Company.
  • Funding working capital requirements of our Company.
  • Financing the capital expenditure for establishing new stores.
  • Financing the renovation of certain existing stores and upgradation of enterprise resource planning software.
  • General corporate purpose.
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