Electronics Mart India Limited was incorporated in 1980 as a proprietary concern with a consumer durable and electronics store in Hyderabad. EMIL is the 4^th largest and one of the fastest-growing consumer durables and electronics retailers in India. It is a multi-brand consumer durable and electronics retailer dealing in home entertainment, mobiles, laptop, home appliances, camera, kitchen appliances, and personal care. Their offering includes more than 6,000 SKUs across product categories from more than 70 consumer durable and electronic brands.

As of August 31, 2022, out of the total 112 stores, which are across 36 cities/urban agglomerates with a retail business area of 1.12 msf., 11 stores are owned and operated by EMIL, 93 stores are under long-term lease rental model and 8 stores are partly owned and partly leased.

For year/ period ended ( in Cr.)

• It is one of the fastest growing consumer durable and electronics retailer with consistent track record of growth and industry leading
• 4^th largest consumer durable and electronics retailer in India with a leadership position in South India
• Its business model provides operational flexibility to create long term sustainable footprint
• Diversified product offering & optimal product assortment leveraging the deep knowledge and understanding of regional markets
• Robust customer service support, timely delivery & installation support
• Experienced management team with a proven track record

• Funding of capital expenditure for expansion and opening of stores and warehouses.
• Funding incremental working capital requirements.
• Repayment / prepayment, in full or part, of all or certain borrowings availed by the Company.

It is the 4^th largest retailer in consumer durables and electronics with south-centric play. Based on FY23 annualized earnings, the issue appears fully priced. Cash surplus investors may consider an investment with a long-term perspective.