Digital Marketing Specialist – Globe Capital

Digital Marketing Specialist

Experience – 5+ Years

Delhi

Job Responsibility:

  • Managing and strengthening brand identity in digital sphere.
  • Creation and maintenance of social media communities.
  • Responsible for making strategies for SEO, SMM and SEM.
  • The experience of handling an agency is a mandate.
  • Creation, set up and optimization of paid campaigns across channels.
  • Knowledge of Media Buying and Influencer management is a mandate.
  • Creating, managing and editing content in a web-based environment.
  • Operational knowledge of web-based tools like Google Adwords, Google Analytics,

       Omniture, Google AD sense and Keyword Planner is a must.

  • Knowledge of various CMS platforms like WordPress, Dot Net, PHP and Magento.
  • Operational knowledge of setting up and management of social media promotional campaigns is a mandate. (Facebook Lead Generation, FB Click 2 Website, FB Canvas Ads, Twitter Advertising and Trending, Instagram Advertising, LinkedIn Advertising, Youtube Advertising, and Youtube Monetisation).
  • Operational knowledge of any of the social media analytics and sentiment tool like HootSuite, Social Bakers, Talkwalker, Radian 6, and Meltwater.
  • Responsible for generating insight-based reports with the help of the above tools.
  • Monitoring social media channels for trends and opportunities.
  • Knowledge of Marketing Automation, Ecommerce, SMS campaigns, Mobile advertising, WhatsApp campaigns will be an added advantage.

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