- Managing and strengthening brand identity in digital sphere.
- Creation and maintenance of social media communities.
- Responsible for making strategies for SEO, SMM and SEM.
- The experience of handling an agency is a mandate.
- Creation, set up and optimization of paid campaigns across channels.
- Knowledge of Media Buying and Influencer management is a mandate.
- Creating, managing and editing content in a web-based environment.
- Operational knowledge of web-based tools like Google Adwords, Google Analytics,
Omniture, Google AD sense and Keyword Planner is a must.
- Knowledge of various CMS platforms like WordPress, Dot Net, PHP and Magento.
- Operational knowledge of setting up and management of social media promotional campaigns is a mandate. (Facebook Lead Generation, FB Click 2 Website, FB Canvas Ads, Twitter Advertising and Trending, Instagram Advertising, LinkedIn Advertising, Youtube Advertising, and Youtube Monetisation).
- Operational knowledge of any of the social media analytics and sentiment tool like HootSuite, Social Bakers, Talkwalker, Radian 6, and Meltwater.
- Responsible for generating insight-based reports with the help of the above tools.
- Monitoring social media channels for trends and opportunities.
- Knowledge of Marketing Automation, Ecommerce, SMS campaigns, Mobile advertising, WhatsApp campaigns will be an added advantage.