Urban Company is a technology-driven, full-stack online marketplace for home and beauty services, founded in 2014. As of June 30, 2025, the company had a presence in 51 cities across India, the United Arab Emirates, and Singapore. The platform empowers a vast network of trained and background-verified professionals, with an average of 54,347 active service professionals on the platform in the three months ended June 30, 2025.

The Indian home services market presents a significant opportunity, with a total addressable market of approximately US$60 billion in Fiscal 2025. This market is expected to grow at a CAGR of 10-11%.

The company operates under three main business segments: India consumer services, which includes a wide range of home and beauty services structured into standardized units; Native, its branded line of home solutions like water purifiers and electronic door locks; and International business, which serves consumers in the UAE, Singapore, and KSA (through a joint venture). Urban Company’s revenue streams include fees from platform services, product sales to service professionals, and sales of its Native products.

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• Strong Network and Trusted Brand: Urban Company’s multi-category, hyper local marketplace benefits from network effects, building an established and trusted brand among consumers and service professionals.
• Empowered Service Professionals: The Company ensures high-quality service by providing professionals with in-house training, access to necessary tools, and consumables, enhancing their skills and service delivery.
• Robust Technology and Innovation: Urban Company leverages a robust technology platform for service fulfillment and consumer growth, powered by continuous innovation and product development capabilities.
• Experienced Leadership: The Company is led by its promoters, supported by a professional management team and an experienced board, ensuring a strong foundation for growth and profitability.

The Company URBAN COMPANY IPO proposes to utilize the Net Proceeds from the Issue towards the following objects:

• Expenditure for new technology development and cloud infrastructure (₹190 Cr.)
• Expenditure for lease payments for the offices (₹75 Cr.)
• Expenditure towards marketing activities (₹90 Cr.)
• General corporate purposes

At the upper band of IPO ₹103, the stock is valued at 61.68 P/E multiple. Hence, well-informed investors would subscribe for medium to long term perspective.