Axis Capital Ltd.
IIFL Capital Services Ltd.
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under its flagship brand, Pernia’s Pop-Up Shop (PPUS). The company aggregates and curates high-end luxury merchandise across womenswear, menswear, fine jewellery, accessories, and kidswear, maintaining a strong market positioning in the high-margin wedding and occasion wear segment. As of March 31, 2026, the platform partnered with 1,109 active designer brands: including top-tier couturiers such as Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna, providing designers with scalable distribution without requiring captive retail networks.
Omni-Channel Distribution & International Footprint
The company operates an integrated omni-channel ecosystem encompassing physical Experience Centers, proprietary e-commerce web portals, mobile applications, digital/telephonic clienteling, and exclusive luxury exhibitions. As of March 31, 2026, its physical footprint comprised 14 flagship Experience Centers globally, including 12 across key Indian metros and 2 international hubs in London and New York. This network drives penetration across high-ticket international diaspora markets, including the US, UK, Middle East, and Australia.
Key Operating Metrics & Operational Scale
Leadership & Human Capital: Led by Promoter, Whole-Time Director, and CEO Abhishek Agarwal. As of March 31, 2026, the organization supported its global retail and digital operations with a workforce of 1,266 permanent employees.
For the year/period ended (Rs. in Cr.)
| FY26 | FY25 | FY24 | |
|---|---|---|---|
| Total Revenue | 567.07 | 494.00 | 510.03 |
| Profit After Tax | (285.40) | (188.38) | (47.71) |
| EPS | (41.98) | (29.00) | (7.46) |
| EBITDA Margin (%) | 5.44 | 8.57 | 6.27 |
| PAT Margin (%) | (51.16) | (38.45) | (9.46) |
For year/ period ended ( in Cr.)
| Company Name | Market Cap (Cr.) | Price | P/BV | P/E | Sales (Cr.) FY26 |
Net Profits(Cr.) FY26 |
|---|---|---|---|---|---|---|
| Purple Style Labs | 4,639.63* | 575 | – | (13.75) | 567.07 | (285.40) |
There are no comparable companies in the Indian Stock Market
*Market cap @upper band
The Company IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:
At the upper band of IPO ₹ 575, the stock is valued at (13.75) P/E multiple. Hence, well-informed investors subscribe for medium to long term perspective.