Established in 2004, PNGS Reva Diamond Jewellery has evolved into a prominent player in the organized retail jewellery sector, specializing in diamond-studded gold and platinum jewellery. Under the flagship brand “Reva,” the company maintains a diverse portfolio featuring 13 distinct collections that span rings, necklaces, solitaires, and traditional bridal wear.

The company’s competitive edge is driven by a hybrid design philosophy, leveraging an in-house design team alongside specialized third-party manufacturers and traditional karigars. As of late 2025, PNGS Reva has established a robust regional footprint with 34 stores across 25 cities in Maharashtra, Gujarat, and Karnataka.

Strategically, the firm employs a diversified retail expansion strategy, utilizing COCO, FOCO, and FOFO (Company-Owned-Operated/Franchise-Owned-Operated) operating models. This scalable framework allows for efficient capital allocation while capturing demand across high-growth Tier-1 and Tier-2 markets in Western and Southern India.

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• The brand value and the legacy of our Promoters contribute to our market position, customer trust, and operational stability.
• The experienced Board of Directors provides diverse expertise across finance, business, retail and jewellery, which contributes to decision-making and long-term value creation.
• Regional expertise across Tier-1, Tier-2 and Tier-3 cities in Maharashtra, Gujarat and Karnataka contributes to overall operational efficiency while also building community trust and loyalty, word-of-mouth advocacy and brand reputation in the region.
• Diversified product portfolio across categories and price points helps us to stay ahead of changing consumer preferences

The Company PNGS REVA DIAMOND JEWELLERY LIMITED IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:

• Funding expenditure towards setting-up of 15 New Stores (Rs. 286.56 Cr.)
• Marketing and promotional expenses related to the launch of the 15 New Stores, aimed at enhancing local brand awareness and visibility of our flagship brand, “Reva”, in their respective areas (Rs. 35. 40 Cr.)
• General corporate purposes

At the upper band of IPO Rs. 386, the stock is valued at 20.59 P/E multiple. Hence, well-informed investors subscribe for medium to long term perspective.