Aryaman Financial Services Ltd.

Company Profile

K. Sons Fine Jewels is a retail-focused jewelry company established in 2012, specializing in the marketing and sale of gold, diamond, and Cubic Zirconia (CZ) jewelry. Operating across key commercial hubs in Maharashtra and Gujarat, the company manages a network of five retail showrooms located in high-footfall areas such as Bandra, Andheri, Zaveri Bazaar, C.G. Road, and Sindhu Bhavan Road.

The company offers a diverse portfolio comprising thousands of distinct SKUs, spanning traditional, contemporary, bridal, and daily wear categories—including rings, necklaces, bangles, earrings, and custom pieces. All products feature BIS Hallmark certification to ensure authenticity and quality. Sourcing finished jewelry primarily from third-party manufacturing vendors and wholesalers across western India, the company maintains a flexible supply chain alongside in-house design capabilities and traditional craftsmanship. Through its customer-centric approach, curated collections, and varied pricing, M. K. Sons Fine Jewels has established a strong regional brand presence catering to a broad spectrum of buyers.

For the year/period ended (Rs. in Cr.)

For year/ period ended ( in Cr.)

*Market cap @upper band

• Diversified jewellery portfolio across 11 collections
• Strong regional presence in Mumbai and Ahmedabad
• Wide range of gold, diamond, and CZ jewellery
• Cluster-based showroom expansion strategy
• BIS Hallmark-certified jewellery products
• Experienced promoter with jewellery industry expertise since 1999
• Customer-focused retail and customised jewellery offerings

The Company M.K. SONS FINE JEWELS LIMITED IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:

• Funding expenditure towards setting up of 1 new showroom in Maharashtra (“New Showroom”) and expansion of existing showroom in Gujarat (“Expansion”) (Rs. 152.84 Cr.)
• Repayment and/or pre-payment, in full or part, of certain borrowings availed by the Company (Rs. 30.00 Cr.)
• General Corporate Purposes

At the upper band of IPO Rs. 162, the stock is valued at 18.66 P/E multiple. Hence, well-informed investors subscribe for medium to long term perspective.