Ganesh Consumer Products Limited is a leading fast-moving consumer goods (FMCG) company based in Kolkata, with a dominant presence in East India. It is the third-largest brand for packaged whole wheat flour (atta) and the largest for wheat-based derivatives like maida and sooji in the region. The company also holds a strong position in the market for gram-based flours (sattu and besan), with a significant market share.

Operating under its flagship “Ganesh” brand, the company offers a diverse portfolio of over 40 products, including spices and ethnic snacks. Ganesh Consumer Products utilizes an omni-channel distribution strategy, reaching customers through general trade, modern retail, and e-commerce platforms. The company’s business model is primarily driven by its direct-to-consumer (B2C) operations, which account for a substantial portion of its revenue. With seven strategically located manufacturing facilities and a robust distribution network, the company is well-positioned to leverage its brand strength and market leadership for future growth.

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*Market cap @upper band

• Market Dominance: The Company is the leading brand of packaged flour in East India, with a growing market presence.
• Broad Product Portfolio: It has a diverse and expanding range of products that cater to various consumer needs.
• Robust Distribution Network: The company benefits from an extensive multi-channel distribution network and wide customer reach.
• Operational Efficiency: Strategic manufacturing facilities and stringent quality standards ensure product consistency and efficiency.

The Company GANESH CONSUMER PRODUCTS LIMITED IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:

• Prepayment and/or repayment of all or a portion of certain outstanding borrowings availed by the Company (₹ 60 Cr.)
• Funding capital expenditure for the setting up of a roasted gram flour and gram flour manufacturing unit in Darjeeling, West Bengal (₹ 45 Cr.)

General corporate purposes

At the upper band of IPO ₹ 322, the stock is valued at 36.72 P/E multiple. Hence, well-informed investors subscribe for medium to long term perspective.