Amagi Media Labs is a premier SaaS provider at the forefront of the global cloud-broadcast and Connected TV (CTV) ecosystem. Founded in 2008 and headquartered in Bengaluru, the company has disrupted traditional broadcasting by replacing high-CapEx on premise infrastructure with agile, end-to-end cloud solutions. Amagi’s platform empowers over 700 content brands to create, distribute, and monetize linear channels across Free Ad-supported Streaming TV (FAST) giants like Roku, Samsung TV Plus, and Pluto TV.

With a portfolio including CLOUDPORT for playout, PLANNER for scheduling, and THUNDERSTORM for dynamic server-side ad insertion, Amagi facilitates 2,000+ channel deployments across 100 countries. By integrating sophisticated data analytics with scalable playout technology, Amagi significantly enhances operational flexibility while driving revenue growth for media entities. As streaming consumption continues to outpace traditional cable, Amagi’s leadership in the FAST and OTT sectors positions it as a critical infrastructure backbone for the modern digital media landscape.

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(There are no listed peers for this company in India.)

*Market cap @upper band

• One-stop glass-to-glass solutions provider.
• Positioned within a three-sided marketplace to leverage strong network effects.
• Proprietary, award-winning technology platform with artificial intelligence capabilities.
• Trusted by global customers with long-term relationships.
• Visionary founders with strong leadership and a culture of innovation.

The Company AMAGI MEDIA LABS LIMITED IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:

• Investment in technology and cloud infrastructure (Rs. 550.06 Cr.)
• Funding inorganic growth through unidentified acquisitions and general corporate purposes

At the upper band of IPO Rs. 361, the stock is valued at 603.54P/E multiple. Hence, well-informed investors would wait before subscribing for medium to long term perspective.